A few months ago, I started building my online gaming Blog and E-commerce site for the Roblox gaming community. But instead of going the easy route with shared hosting or a managed WordPress provider, I wanted full control.
So I spun up a bare Ubuntu VPS, installed NGINX, and started learning everything the hard (but rewarding) way.
Why WordPress on a VPS?
- No bloat: I wanted a clean, fast stack — no unnecessary plugins or GUIs.
- More control: From PHP version to rewrite rules, I wanted to tweak everything myself.
Cheaper in the long run: VPS plans are affordable and scale well.
Stack Setup (The Barebones Way)
I’m running:
- Ubuntu 22.04
- NGINX
- PHP 8.2
- MySQL
- Let’s Encrypt SSL
- WordPress (manual install via wget)
No cPanel, no one-click install — just terminal commands, logs, and Google when things break.
What I’ve Learned
NGINX Is Fast — But Not Forgiving
If your server block config isn’t perfect, WordPress will break. Pretty permalinks? White screen. Wrong root? 404s all around the list goes on!
But once it’s tuned, NGINX flies. I cache everything aggressively and handle gzip, expires headers, and redirects manually in my config.
WordPress Can Be Lightweight
I use a bare theme, write all my content by hand and also AI, and only run 8 carefully chosen plugins (mostly SEO-related). No clunky page builders, no unnecessary JS.
SEO is About More Than Keywords Now!
I focus on site structure and intent:
- Clear, semantic URLs (
/adopt-me/pet-values/) - Internal links with varied anchor text
- Titles that inform, not just grab attention
- Regular content updates tied to in-game trends
- Fast loading time (under 2s on mobile)
I'm loosely following strategies from Kyle Roof and Backlinko, but tweaking them for the this particular niche.
WooCommerce Shop Structure and Duplicate Content Fixes
Beyond blogging, I’ve been refining the WooCommerce shop side of things to make it even more SEO-friendly. I structured '/shop' with clean subcategories like Gems, Huge Pets, and Enchants — all using a flat permalink setup.
One issue I ran into early was duplicate content: WooCommerce tends to generate multiple paths to the same product (like /product, /shop/category/product, and even tag archives). That can hurt SEO if left unchecked Grrr!
To fix this, I:
- Removed the default
/product-category/and/product/base slugs - Implemented canonical URLs per product
- Added 301 redirects for legacy paths
- Limited crawlable tag archives and filter pages
You can check out the live shop structure here: Roblox Shop You still have a silo structure which links from individual categories, this can't be helped from what I've researched, well at least without some serious modifications which I wasn't prepared to do at this stage of development (site had been indexed at this point)
The goal was to keep it lightweight, crawl-efficient, and avoid keyword cannibalization between posts and products.
It’s Not Easy :)
- I’ve broken the server more than once.
- Updates require care (and backups).
- Writing content and running infrastructure is a lot.
But it’s mine — and every time I fix an issue or improve rankings, I know it’s because I did the work myself.
Hosting WordPress on an unmanaged NGINX VPS isn’t for everyone. But if you like full control, want to learn Linux, and care about SEO from the ground up, it’s a powerful setup.
Would love to hear how others are handling VPS-based WordPress setups — or if you’re also building niche content sites with custom stacks. I'm starting a couple more very soon.
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