| The TikTok-ification of the corporate world is well under way, as more companies turn to video snippets to communicate information to employees and customers. But when it comes to user- and AI-generated content, the rules are different for companies than for casual TikTok or Instagram users — and enterprises need to move cautiously when implementing video-generation tools, analysts said. "There is a definite rise in the use of short form, digestible video in the corporate workplace," said Forest Conner, senior director and analyst at Gartner. That's because video is a more engaging way share corporate information with employees and a better way to manage time. |
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